Brand, Creative and Content Leader with 19+ years of experience helping tech, fintech, entertainment, consumer and lifestyle brands turn complex business challenges into clear positioning, distinctive campaigns, scalable content systems and AI-enabled creative workflows.

My background started in copywriting and creative direction, but my work has evolved into a broader leadership role: building the systems behind brand, content, campaigns, production and business impact.

I’ve led multidisciplinary teams and shaped work for brands including Bitvavo, SkyShowtime, Tinder, Netflix, Under Armour, Nestlé, PepsiCo, Bayer, Amazon Prime Video, Google Partners, YouTube Brandcast and Waze.

Recent highlights include shaping Bitvavo’s European expansion across 6 markets, helping a complex crypto proposition feel more human and credible; building a SkyShowtime campaign that moved through culture across 11 European countries and generated 50M+ organic views; and leading Amazon Prime Video’s “Súbete a mi Moto” across 19 countries in LATAM and North America, where it became the year’s #1 series in mentions, impressions and reach.

I’m drawn to roles where brand is not decoration, content is not noise, and creativity is expected to move the business. The space where I do my best work is where brand, technology, culture and ambition meet: global campaigns, content systems, creative operations and AI-enabled marketing workflows.

For the full story, you can download my CV below.