A few words and a CV
Creative, Brand and Marketing Leader with 19+ years of experience building brand platforms, integrated campaigns, content systems, and growth-oriented marketing strategies across Europe, LATAM, and North America.
My background started in creative direction, but my work has evolved into a broader leadership role connecting brand strategy, content, growth, customer journeys, AI-enabled workflows, and business performance.
I’ve led multidisciplinary teams and shaped work for global brands including Google, Toyota, Nestlé, Canon, PepsiCo, Bayer, Under Armour, NBCUniversal, SkyShowtime, Netflix, and BBVA.
I’m especially interested in roles where creativity, marketing, technology, content, and commercial ambition come together, including brand leadership, integrated marketing, content/media, growth strategy, and AI-enabled marketing transformation.